Start-up businesses are often challenged with poor liquidity in the early phases, so we offer our services so they are adjusted to suit the liquidity of the companies we are assisting. We contribute to increasing value, and are happy to take equity interest as compensation for our effort in the projects and businesses that we assist.

Start-up businesses require equity and financing while building a sustainable business. It can be difficult to acquire seed and venture capital before the business has proven itself and gained its first customers. Norinnova can invest pre-seed capital in this critical phase. In such cases, we protect our investment as active owners on the board of directors.

We are also familiar with the sources of public financing available and can assist your business to apply for such financing.

When we invest in new business ventures, we use the same criteria as when we evaluate a business idea.
Check out the page for evaluation of business ideas.

We collaborate with other investors in later phases, including Norinnova Forvaltning/Norinnova Invest.

For further information, please contact Bård Hall.